Web analytics is the process of collecting, measuring, analyzing, and reporting data about website visitors and their behavior. It provides valuable insights into how users interact with your website, what pages they visit, how long they stay, and much more. Web analytics helps you understand your audience, track key performance indicators (KPIs), and make data-driven decisions to optimize your website’s performance, user experience, and marketing strategies. It enables you to identify opportunities for improvement, measure the effectiveness of campaigns, and ultimately drive better business outcomes.

As you increase traffic to your website, your analytics keyword data will assist you in determining which keywords you’re ranking for and where you’re ranking in the SERPs.

Web analytics tracks various metrics and data points to provide a comprehensive view of your website’s performance. Some common metrics include:

• Visitor Metrics: Number of visitors, unique visitors, new vs. returning visitors, demographics, and geographic information.
• Traffic Sources: Channels that bring visitors to your website, such as search engines, social media, direct traffic, or referrals.
• Behavior Metrics: Pages visited, time spent on each page, bounce rate (percentage of single-page visits), exit pages, and conversion rates.
• Conversion Metrics: Goals and conversions, such as form submissions, purchases, or newsletter sign-ups.
• Engagement Metrics: Click-through rates (CTRs), average session duration, heatmaps, and scroll depth to measure user engagement.